Welcome to Double Denim, where we breathe new life into old denim! My name is Karena, and I'm the creative mind behind this venture. At Double Denim, we're passionate about sustainability and fashion, and we believe that the two can coexist beautifully. That's why we specialise in upcycling second-hand denim clothing, transforming them into unique, one-of-a-kind pieces that are not only stylish but also eco-friendly.

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My journey with Double Denim begins with a deep love for denim. I spend countless hours scouring second-hand clothing shops, searching for high-quality denim pieces and unique designs that will serve as the foundation for my creations. Each piece I find tells a story, and I'm honored to give them a new chapter in their life cycle.

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Working from my home studio, I merge my creativity and eye for design to craft pieces that are both fashionable and sustainable. I believe that fashion should be both beautiful and responsible, and that's why I choose to work with denim. Denim is a timeless fabric that never goes out of style, and its durability ensures that each piece I create will last for years to come.

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I invite you to explore the world of Double Denim and discover the beauty of sustainable fashion. Each piece is a labor of love, crafted with care and attention to detail. Join me in embracing a more sustainable way of dressing, one denim piece at a time.